Marketing et Communication

Training aims

This course pursues several objectives:

● Learn the basic principles of marketing (product or service design; how to adapt supply to demand; how to analyze consumer needs and create desire for a product/service)

● Know how to set up a marketing plan

● Understand and analyze consumer behavior

● Know how to work independently on all aspects of communication and marketing

For who ?

Our training in marketing and communication is aimed at all professionals and students who wish to:

● Learn to establish a privileged relationship with the customer

● Expand their knowledge and mastery of marketing tools

● Know the strategic fundamentals of marketing and communication

Conduct and organization of the training

1. Educational platform and pdf courses in English

The training is available on our educational platform. Each course is in pdf format, with a volume of work always specified by the teacher in the training program. Students' personal work consists of readings, exercises and projects on the themes covered in the course.

2. Training volume

200 hours of training in total.

3. Internship in a company

Training in Marketing and communication for companies and organizations can be supplemented by an internship in a company, which must not exceed 6 months.

What are the opportunities ?

The professional opportunities following this training are numerous, and can lead to positions of responsibility. All sectors of activity and all sizes of companies are accessible.

For example, you could apply for a position:

● Marketing Assistant

● Research manager

● Community manager

● From Brand manager

● Group leader

● Merchandising Manager

This list is not exhaustive !